Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
The cliche “content is king” is used frequently in tweets, conversations, and workplace tape. Content has indeed grown to be crucial for today’s organizations, as stated by Bill Gates in 1996.
“Content marketing,” a buzzword in the business and marketing industries, is necessary for successful content. Check out Google Trends to see how popular this term is in searches: It’s clear that many individuals are interested in learning more about content marketing and how it can help them expand their businesses. What is the big deal? In this post by Rachel Gearinger we have created a whole guide for you to understand everything with a clear picture in mind!
Even the smallest nuances in content marketing could have a big impact. The short- and long-term effects of your campaigns may depend on the anchor text you select for your links or the wording of your email subject lines. The ideal content length is one such issue that many content marketers continue to discuss. Is there even an “optimal” or “perfect” content length to begin with? To make sure you’re producing material that is optimal for your website, Frank Hamilton is here to tell you all about it.
Although some economists forecast a decline in the economy, two things are certain: consumers will continue to use search engines, and executives will act impulsively and make large purchases. But the latter only occurs when the business produces and updates content in line with the shifting preferences of its audience. That is reflected in Google’s most recent “useful content update.” The algorithm upgrade penalizes websites that have a lot of content generated solely for search engine results and doesn’t benefit the reader. Let’s examine how you can weather the market by using SEO knowledge regarding demand and purpose in this post by JIM YU.
The process of optimizing your website for visitors from other nations or languages is known as international SEO. If you want to use organic search to connect with a global audience, it’s essential. But even for experienced SEOs, developing an international SEO plan can be challenging. Jamie Grant will break down the procedure and walk you through it step-by-step in this guide.
Competitive research and analysis are critical components of your SEO strategy. Although you may have a general sense of who your business rivals are, your true SEO rivals are those who use the same keywords, address the same audience, and meet the same customer needs. Lidia Infante talks you through two methods in today’s Whiteboard Friday to identify those rivals.
You can tell you’re making an impression on the market for modern brands with an online presence if you have a lot of social media activity. Your brand (and ROI) will grow if you establish sincere relationships with both present and potential customers. It does not merely appear to be popular. Continue reading this post by Mihai-Alexandru Cristea to understand how to build, manage, and measure social media engagement and all of its business benefits.
Are you looking for the newest social media statistics? We have your back. Statistics are a great place to start when trying to improve your social media marketing plan. Because you should use legitimate studies to support your initiatives, right? Stats can even assist you in finding new prospects and assessing your own performance within your business. Social media continues to be crucial to both our everyday lives and the success of brands as the ongoing pandemic drives more people online. The social media statistics by Navena Rudan below can be used by marketers to plan their presence in 2022 and beyond when combined with our most recent demographic information.
The practice of sending email campaigns to contacts who voluntarily provided their approval is known as permission-based email marketing (also known as opt-in email marketing). Select a platform and create a contact list to get started. Next, decide on the campaign’s objective and divide your list into segments. Create your email message, start your campaign, and then monitor the outcomes. Learn how to use email to boost sales and expand your business by reading this post written by Hazel Emnace.
Regardless of how much you appreciate your job, sticking to the same format or subject can cause you to lose creativity. Because of this, we occasionally turn to Gothic books to see what we can learn about developing a narrative thread in a blog post. Most recently, Steph Knapp looked into his own inbox for inspiration for new email marketing campaign ideas. So, let’s have a look at what he found out!
As you presumably already know, links are essential for SEO (SEO). Making the most of your SEO links can be done in a variety of ways, including internal linking, on-page SEO, link creation, and backlinks. Finding a place to begin, though, might be intimidating. We’ll talk about how important links are to SEO in this post by Will Morris. We’ll then go over the top SEO link-building strategies and provide some guides you may use to get more specific information.